A dog sitting in the dune grass above a Northumberland beach, looking towards a castle on the headland at sunset

Working together

Let’s share a little Northumberland

Good places deserve to be discovered.
Good local businesses deserve to be supported.

About Heather & Sand

Heather & Sand is an independent Northumberland journal and visitor guide, hosted by Tom, Lucy and Meg the dog. We celebrate the places, people and little discoveries that make this corner of England so special.

Through our Journal stories, guides, Listed directory and Curated picks, we help visitors find genuine experiences and thoughtful recommendations — and, more often than not, a good café at the end of the walk.

Meet the team →
Fishing boats in a small Northumberland harbour with stone cottages behind
Real places. Real stories. Northumberland.

Online and on the ground

How we’re reaching visitors

Online publishing today, with printed, on-the-ground promotion arriving ahead of the 2027 visitor season.

A laptop and phone on a café table showing the Heather & Sand website
Live now

Digital discovery

Search-friendly guides, our growing Listed directory and Journal stories bring visitors to the site all year round, with video features and our radio show to follow.

A Heather & Sand chalkboard A-board outside a stone-fronted shop, listing walks, cafés and things to do
Coming 2027

On-street discovery

Branded A-boards in carefully chosen, busy spots, pointing visitors towards local walks, places to eat and things to do.

A Heather & Sand welcome card with a photo of Bamburgh Castle, beside an engraved wooden sign and a small stack of cards
Coming 2027

Cards worth keeping

Beautifully designed welcome cards and postcards, free to pick up in participating cafés, pubs, shops and visitor spots.

A printed Heather & Sand What’s On guide lying on a holiday cottage table
Coming 2027

Holiday accommodation guides

Seasonal What’s On guides and local recommendations for holiday cottages, B&Bs and other places to stay.

Partnerships

Ways we can work together

A simple approach, designed to grow over time.

Community Partners

Free

For independent businesses we genuinely like and are happy to recommend.

  • A listing in our Listed directory
  • A link to your website
  • Opportunities to share our visitor materials
  • An invitation to mention Heather & Sand

Featured Partners

Coming soon

For businesses wanting a little more visibility as our audience grows.

  • Enhanced listing presentation
  • Additional photography or video
  • Inclusion in relevant visitor guides
  • Clearly labelled featured placements

Seasonal & Campaign Partners

Tailored

For accommodation providers, attractions and larger businesses.

  • Sponsorship of seasonal guides
  • Joint marketing campaigns
  • Co-branded printed materials
  • Collaborative promotions and special features

Supporting Heather & Sand never buys a good review. Our Journal stories and Listed reviews are always our own, and partner features are always clearly labelled.

A rocky Northumberland shoreline at golden hour with a castle on the horizon

Interested in working together?

Whether you’re already Listed or just getting to know Heather & Sand, we’d love to hear from you. Let’s have a chat about how we can help visitors discover your business — and a little more of Northumberland along the way.

Get in touch →