A note on how we work
How we use AI
We want you to trust what you read here, so here's exactly how Heather & Sand comes together.
The places we visit
Our Journal stories and anything described as a Heather & Sand review are based on places we've genuinely visited. The experiences, observations and opinions are ours.
The wider Listed directory
Listed also contains places we haven't visited yet. Those entries are there to help you discover Northumberland and contain useful general information rather than a personal Heather & Sand review. We never pretend we've visited somewhere when we haven't.
Details can change, so it's always worth checking with a venue before you travel.
Photography & images
Our images begin with photographs we've taken while we're out exploring Northumberland. We also use AI creatively — sometimes to enhance an image, recreate a moment or add Tom, Lucy or other elements to a scene. When we show you a real place, that's the real place, although the finished image may be our interpretation of a moment rather than a documentary photograph.
Writing
AI helps us draft and polish our writing. We decide what goes on the site, and the views are ours.
Curated
Product descriptions are based on information from the brands and retailers. The picks are things we like and would genuinely use.
What we don't do
We don't invent visits. We don't write personal reviews of places we haven't experienced ourselves. And we don't use AI to manufacture an opinion and present it as our own.
AI helps us tell our stories. It doesn't create the experiences behind them.