A Closer Look at J R Soulsby & Sons
We haven’t visited ourselves yet. This researched introduction draws on a North East Family Fun feature, customer reviews reproduced on Wanderlog, and business-directory information. Dates are included where older accounts inform the description.
A little room for childhood
There’s something rather appealing about choosing a toy from a shelf instead of a screen. Particularly when the choosing becomes an outing in itself: a small budget, plenty of possibilities and one very important decision.
That is the appeal suggested by the published accounts of Soulsby’s. In its 2021 guide to independent children’s shops, North East Family Fun describes three rooms filled with toys, including a pocket-money selection, plus cards and wrapping paper. We wouldn’t assume the prices or layout are unchanged, but it gives a useful picture of why families have sought it out.
What shoppers have said
Google reviews reproduced on Wanderlog include praise for the selection in November 2024 and a nostalgic return visit in January 2025. A longer December 2020 account describes a relaxed welcome, helpful service and plenty of toys to browse.
There are practical caveats too. A June 2023 reviewer found the shop small and some puzzles difficult to inspect on high shelves, although staff offered to bring them down. If you need help reaching or viewing something, asking is sensible.
Feedback isn’t unanimous: a separate June 2024 Yell review reports an unhappy telephone interaction after cancelling a reserved toy. These are individual accounts from different dates, rather than a guarantee of anyone’s experience today.
Before you pop in
The shop is listed on Front Street, Rothbury, with the telephone number 01669 620329. Directory listings agree on 10am–5pm Monday to Saturday, but Sunday information conflicts: some say closed, while Yell lists afternoon opening. Ring ahead for a Sunday visit or a particular purchase.
Heather & Sand’s take: The published accounts make this an interesting prospect for a family browse, especially if you enjoy traditional toy shops. Allow a little choosing time. “Just a quick look” can be an ambitious promise when toys are involved.
Sources and more information
- North East Family Fun’s independent children’s shops guide — the 2021 feature describing the rooms, pocket-money toys and gift supplies.
- Customer reviews reproduced on Wanderlog — dated Google feedback about the selection, atmosphere and shelving.
- J R Soulsby & Sons on Yell — contact details, published hours and an alternative customer experience.
Online research checked 5 November 2026. Opening hours and stock may change.